RSM West 2

Job description

**RSM West 2 - General Trade (MP, Chhattisgarh, ROM)** **Key Responsibilities:** **1. Sales Strategy and Planning:** - Develop and execute a comprehensive sales strategy for the assigned state to achieve revenue and market share objectives. - Analyse market trends, customer behaviour, and competitor activities to identify growth opportunities. **2. Distribution and Channel Expansion:** - Oversee the expansion and management of distribution channels within the state. - Develop and maintain strong relationships with distributors, retailers, and channel partners. - Implement strategies to enhance the company's reach and penetration in the market. **3. Geographical Knowledge:** - Utilize in-depth knowledge of the state's geography to optimize distribution networks and ensure effective market coverage. - Identify and prioritize target regions based on market potential and business objectives. **4. Go-to-Market (GTM) Strategy:** - Design and implement effective go-to-market strategies to launch new products and services in the state. - Collaborate with marketing teams to align GTM strategies with overall brand positioning. **5. Account Management:** - Manage key customer accounts and relationships within the state. - Work closely with the sales team to ensure customer satisfaction and address any issues promptly. - Develop and implement strategies to grow existing accounts and acquire new customers. **6. Claim Management:** - Oversee the process of claim management, ensuring timely and accurate resolution of customer claims. - Collaborate with internal teams, including customer service and operations, to streamline claim processes and enhance customer experience. **7. Team Leadership:** - Recruit, train, and lead a high-performing sales team. - Set clear performance targets and provide ongoing coaching and feedback. - Foster a collaborative and results-driven team culture. **9. Performance Analysis:** - Monitor and analyze sales performance metrics, channel effectiveness, and market share data. - Develop actionable insights and recommendations to improve sales performance and market position. **10. Budget Management:** - Develop and manage the sales budget for the state, ensuring efficient allocation of resources. - Implement cost-effective strategies to achieve sales targets within budget constraints. **Qualifications & Experience Required:** - Experience: Minimum 9 years in field sales with at least 5 years in the personal care, beauty, or FMCG sector handling offline/general trade channels. - Industry Knowledge: In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends. - MBA/PGDM is mandatory. - Experience in handling large teams - 4+ years of experience in the relevant territory **Desired Attributes:** - Leadership: Demonstrated ability to manage field teams and drive performance in a competitive environment. - Communication: Strong interpersonal, negotiation, and relationship management skills. - Data-Driven: Capable of using data to drive decisions and performance improvements. - Mobility: Willingness to travel extensively within the assigned territory.