Trade Marketing Manager

Job description

Key Responsibilities • Trade Activation Plan-Design and Implementation: 1. Design trade activation programs for all channels that drives volume growth & builds strong trade relationships. 2. Conducting market assessments and feasibility studies, with detailed elaborations on business propositions and business plans. • Budget: 1. Plan and manage all BTL spends across brands and regions 2. Ensure adherence to budgets and maximize impact of trade spends • Monitoring and Review: Define and manage advertising and promotional concepts/activities including the local customization of marketing and promotional material received from the regional office. • Competition intelligence: 1. Providing a commercial and technical basis for adequate positioning of the products in the market. 2. Track competition activity around the trade and adapt plans accordingly. 3. Gather insights from market data around sales • Sales Forecasting & MIS: Custodian of all the MIS related to channel spends. Should maintain a repository of information and do detailed analysis for further findings as and when necessary to identify sources of growth for the channel.