Influencer Marketing Manager

Job description

**Location:** Saki Naka, Mumbai (Work from Office) **About Flo Mattress** Flo Mattress is a fast-growing D2C brand redefining the sleep experience through innovative products and customer-first thinking. We are looking for an experienced **Influencer Marketing Manager** to lead creator partnerships and regional influencer campaigns across South India. This role is ideal for someone who combines creativity, cultural understanding, and a data-driven approach to build impactful campaigns. **Key Responsibilities** **Influencer Strategy & Campaign Management** - Develop and execute influencer marketing strategies across South Indian markets. - Identify, onboard, and manage creators who align with the brand and campaign objectives. - Build and maintain a strong creator network across Karnataka, Telangana, Andhra Pradesh, Tamil Nadu, and Kerala. - Negotiate commercial terms and manage influencer partnerships with a focus on campaign effectiveness and ROI. - Own end-to-end campaign execution, including briefing, coordination, timelines, content approvals, and performance analysis. **Content Strategy & Creative Direction** - Develop culturally relevant content ideas and influencer briefs tailored to regional audiences. - Write and review scripts, campaign concepts, and creator content while ensuring consistency with brand guidelines. - Collaborate with internal creative and marketing teams to produce engaging and scalable content assets. **Trend Analysis & Regional Insights** - Monitor regional social media trends, cultural moments, creator ecosystems, and platform-specific content formats. - Translate consumer and trend insights into campaign opportunities and creative recommendations. - Identify emerging creators and new content opportunities across regional markets. **Performance & Reporting** - Track and analyze influencer campaign performance using metrics such as CPM, CPV, CTR, CAC, and ROI. - Prepare weekly and monthly performance reports with actionable insights. - Maintain a structured database of creators, campaign performance, pricing benchmarks, and key learnings. - Continuously test and optimize creators, messaging, formats, and content approaches. **Cross-Functional Collaboration** - Partner with Brand, Performance Marketing, and Product teams to align influencer campaigns with business objectives. - Ensure timely campaign execution while maintaining quality, compliance, and brand consistency. **Qualifications** - 4–6+ years of experience in Influencer Marketing, Creator Partnerships, or Digital Marketing (D2C experience preferred). - Strong understanding of influencer ecosystems, social media platforms, and digital content trends. - Excellent content ideation, scriptwriting, and storytelling skills. - Proven experience managing influencer campaigns from strategy through execution and reporting. - Strong negotiation, communication, project management, and analytical skills. - Ability to manage multiple campaigns and stakeholders in a fast-paced environment. **Language Requirement** As this role involves collaborating with creators and audiences across South India, candidates should be fluent in **at least two** of the following languages: - Kannada - Telugu - Tamil - Malayalam Language proficiency will be assessed during the interview process. **Why Join Flo Mattress?** - Opportunity to build and scale influencer marketing for a leading D2C brand. - Work with some of the most exciting creators across South India. - High ownership, fast learning, and significant career growth opportunities. - Collaborative and performance-driven work environment.