Influencer Marketing Manager

Job description

Key Responsibilities: • Develop and execute end-to-end influencer marketing strategies. • Lead and mentor the influencer marketing team to achieve campaign and business goals. • Identify, onboard, and manage influencers across A+, A, B, and Micro categories. • Create campaign concepts, content briefs, and influencer scripts. • Plan and execute campaigns across Nutrition, Wellness, Lifestyle, and Fitness categories. • Build strong relationships with influencers, agencies, and partners. • Conduct competitor benchmarking and maximize share of voice. • Track campaign performance, engagement, traffic, and ROI metrics. • Manage campaign budgets and negotiate commercial agreements. • Maintain campaign reports and influencer databases. • Collaborate with Brand, Performance Marketing, Content, and Creative teams. Requirements: • 4–8 years of experience in Influencer Marketing, preferably in a D2C brand or agency. • Prior experience leading or mentoring a team. • Strong understanding of influencer marketing metrics and ROI. • Experience managing campaigns on Instagram and YouTube. • Excellent negotiation, communication, and stakeholder management skills. • Creative, analytical, and result-oriented mindset. Preferred Qualifications: • Experience in skincare, wellness, nutrition, or health-focused brands. • Familiarity with creator economy trends and influencer management tools. • Experience working in fast-paced startup or D2C environments. Why Join Us? • Opportunity to work with one of India's leading wellness brands. • Ownership of high-impact influencer marketing campaigns. • Collaborative, fast-paced, and growth-oriented work environment.