Influencer Marketing Manager

Job description

**Key Responsibilities:** - Develop and execute end-to-end influencer marketing strategies. - Lead and mentor the influencer marketing team to achieve campaign and business goals. - Identify, onboard, and manage influencers across A+, A, B, and Micro categories. - Create campaign concepts, content briefs, and influencer scripts. - Plan and execute campaigns across Nutrition, Wellness, Lifestyle, and Fitness categories. - Build strong relationships with influencers, agencies, and partners. - Conduct competitor benchmarking and maximize share of voice. - Track campaign performance, engagement, traffic, and ROI metrics. - Manage campaign budgets and negotiate commercial agreements. - Maintain campaign reports and influencer databases. - Collaborate with Brand, Performance Marketing, Content, and Creative teams. **Requirements:** - 4–8 years of experience in Influencer Marketing, preferably in a D2C brand or agency. - Prior experience leading or mentoring a team. - Strong understanding of influencer marketing metrics and ROI. - Experience managing campaigns on Instagram and YouTube. - Excellent negotiation, communication, and stakeholder management skills. - Creative, analytical, and result-oriented mindset. **Preferred Qualifications:** - Experience in skincare, wellness, nutrition, or health-focused brands. - Familiarity with creator economy trends and influencer management tools. - Experience working in fast-paced startup or D2C environments. **Why Join Us?** - Opportunity to work with one of India's leading wellness brands. - Ownership of high-impact influencer marketing campaigns. - Collaborative, fast-paced, and growth-oriented work environment.