Marketing and CRM Executive

Job description

Roles and Responsibilities : • Develop and execute customer marketing strategies to drive engagement, retention, and revenue growth. • Design and implement targeted marketing campaigns using CleverTap's platform to increase app installs, in-app purchases, and user activity. • Analyze campaign performance metrics to optimize future campaigns for better results. • Collaborate with cross-functional teams to integrate marketing efforts across channels. Job Requirements : • 1-4 years of experience in mobile app marketing or a related field. • Strong understanding of push notifications, SMS/email marketing, and other digital channels. • Proficiency in creating effective marketing campaigns using CleverTap or similar tools.