Rural Sales Manager

Job description

Kia India is hiring for Rural Sales Manager role for Bangalore location. Ideal candidate should hold a regular degree in Engineering or MBA and have similar industry experience from Passenger Car Industry with direct OEMs. Experience : 4 to 11 years No of Open Position : 1 Roles & Responsibilities : 1. Identification of Potential : • Analysis of KIN Network coverage & TIV sales data • Identifying untapped cities / towns / talukas / villages – having high potential, Significant TIV volume but No KIN network available, no near future plans • Customer demographic should be matching with KIN customer profile 2. Business Plan Formation • Preparation of annual business plans, target volume & key strategy / activities to achieve the BP • Regular reporting of rural share of Business, Data analysis to find gap areas & action to improve • Dealer wise outlet wise planning 3. Strategic Tie-ups & BTL Events • Tie-up with leading financiers at local / regional level for rural markets – MMFSL, NBFCs etc. • Tie-up with Village Level Entrepreneurs / CSC etc. • BTL Activities : Display activities, Rural Melas, Showroom on Wheels etc 4. Rural Manpower (Dealer): • Identification & finalization of Super-KEC requirement – Dealer-wise • Recruitment of manpower as per requirement & Area allocation • Training of manpower on KIN systems & processes • Monthly target rolling for Super KECs for Bookings & Retails • Daily performance monitoring, weekly review for non-performers / low performers • Reward & Recognition of manpower, highlighting Top performers, recognition by management • Super KEC Skill Contest to identify the top talents, Recognition & Rewards 5. Key KPI’s • Achieve monthly/quarterly rural sales targets for the assigned region • Drive retail performance through focused rural penetration strategies • Activations : Monthly / Quarterly BTL plan • Network Coverage : Rural Outlets, Festive counter, Rural Manpower • Manpower : Adequate dealer manpower onboarding, Training & Development • Track KPIs: rural contribution %, enquiry generation, conversion ratio.