Senior Performance Marketing Executive

Job description

Role & responsibilities Channel Management: Own and manage all performance marketing channels including Google Ads, Meta, LinkedIn, and other platforms. Strategy Development: Build and execute performance marketing strategies aligned with business goals. Integrated Marketing Programs: Design and execute multi-channel programs to target and engage audiences effectively. Display Marketing: Develop and manage display campaigns to boost lead generation and brand visibility. Analytics & Reporting: Monitor and analyze performance metrics, delivering actionable insights to improve ROI and achieve KPIs. Budget Management: Allocate and manage budgets to maximize returns. Scripting: Comfortable with Apps Script, Google Ads Scripts, and building AI-driven workflows for performance marketing. Collaboration: Partner with sales, product, and creative teams to ensure cohesive execution. A/B Testing: Run experiments to continuously improve efficiency and outcomes. Market Research: Stay updated on industry trends, tools, and best practices in digital marketing