Senior Product Marketing

Job description

Senior Manager Product Marketing (BFSI Solutions) Level: Senior Individual Contributor Experience: 8 12 Years Function: Product Marketing / Solution Marketing Industry Focus: Banking, Financial Services Insurance (BFSI) About the Role Were looking for a strategic, domain-driven Senior Manager Product Marketing to lead the go-to-market strategy for our BFSI solutions portfolio. This is not a traditional product marketing role focused solely on collateral creation. Were looking for someone who understands the BFSI landscape, identifies market opportunities, and translates complex SaaS capabilities into compelling narratives that resonate with enterprise buyers. Youll work at the intersection of Product, Sales, Customer Success, and Marketing, shaping industry positioning, driving demand, enabling sales teams, and establishing Netcore as a trusted partner within the BFSI ecosystem. Key Responsibilities - Product Positioning Thought Leadership: Define and own Netcores BFSI messaging and industry narrative. Develop thought leadership content including whitepapers, executive briefs, POV articles, keynote messaging, and LinkedIn content. Create industry-specific messaging frameworks that clearly differentiate Netcore from competitors. Build relationships with industry bodies, analysts, and ecosystem partners to strengthen market positioning. Own the editorial calendar for BFSI-focused content across digital and field marketing channels. - Sales Enablement: Build and maintain high-impact sales enablement assets including: Battlecards, Solution briefs, Competitive positioning, Objection-handling guides, Demo scripts, Deal acceleration kits. Partner closely with Sales, Pre-Sales, and Customer Success to identify deal gaps and develop content that improves win rates. Conduct enablement sessions and ongoing product messaging training for field teams. Develop BFSI-focused account-based plays for strategic accounts. - Industry Marketing Campaigns: Design and execute integrated marketing campaigns targeting BFSI decision-makers, including Product, Marketing, Digital, and CX leaders. Develop persona-specific messaging across Banking, Insurance, Capital Markets, and FinTech. Partner with Demand Generation to drive pipeline through ABM, digital campaigns, webinars, events, and field marketing initiatives. Enable regional marketing teams with localized campaign toolkits. Measure campaign effectiveness using pipeline contribution, engagement, and revenue metrics. What Were Looking For Domain Expertise 8 12 years of Product Marketing or Solution Marketing experience. Significant experience marketing technology solutions into the BFSI sector. Strong understanding of the BFSI technology ecosystem, customer challenges, and digital transformation landscape. Familiarity with enterprise SaaS buying cycles, procurement processes, and regulatory considerations within BFSI. Product Marketing Expertise Exceptional storytelling and positioning skills for both business and technical audiences. Experience creating scalable sales enablement programs. Strong campaign planning and execution capabilities. Ability to simplify complex technology into compelling customer value propositions. Cross-functional Leadership Proven experience partnering with Product, Sales, Pre-Sales, Customer Success, and Demand Generation teams. Excellent project management and prioritization skills. Strong executive communication and presentation abilities. Highly proactive with a bias toward execution and ownership. Preferred Qualifications Experience in an enterprise SaaS or technology company serving BFSI customers. Hands-on exposure to Account-Based Marketing (ABM) platforms and programs. Established network within the BFSI technology ecosystem. Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.