Social Media Manager

Job description

**HK Vitals:** is a premium D2C health and wellness brand dedicated to enhancing everyday well-being through high-quality supplements and holistic health solutions. This position is part of HealthKart, India’s leading nutrition and supplement platform, which houses brands like MuscleBlaze, HK Vitals, TrueBasics and Gritzo. **Key Responsibilities** - Develop and execute end-to-end social media strategies across **Instagram, Facebook, LinkedIn, YouTube, and other platforms.** - Create engaging content independently, including carousel posts, captions, and short-form video/reel scripts. - Plan and manage content calendars aligned with brand campaigns, product launches, and business goals. - Drive **ROI-focused** social media campaigns and analyze performance using key metrics and insights. - Collaborate with internal teams, agencies, and influencers to execute impactful marketing campaigns. **Must-Have Skills & Experience** - **3+ years** of experience in Social Media Management with a **D2C brand** or digital/creative agency. - Strong content writing skills with the ability to create engaging social media copy and video scripts. - Expertise in content strategy, community management, and influencer marketing. - Hands-on experience with Meta Business Manager, Google Analytics, and other social media analytics tools. - Genuine interest in the health, fitness, and wellness industry with a creative, data-driven approach. **Why Join HK Vitals?** - Be part of a fast-growing D2C health and wellness brand backed by HealthKart. - Own and shape impactful social media campaigns that strengthen the brand's digital presence. - Thrive in a collaborative, creative, and performance-driven work environment with opportunities for growth.