Social Media Manager

Job description

HK Vitals: is a premium D2C health and wellness brand dedicated to enhancing everyday well-being through high-quality supplements and holistic health solutions. This position is part of HealthKart, India’s leading nutrition and supplement platform, which houses brands like MuscleBlaze, HK Vitals, TrueBasics and Gritzo. Key Responsibilities • Develop and execute end-to-end social media strategies across Instagram, Facebook, LinkedIn, YouTube, and other platforms. • Create engaging content independently, including carousel posts, captions, and short-form video/reel scripts. • Plan and manage content calendars aligned with brand campaigns, product launches, and business goals. • Drive ROI-focused social media campaigns and analyze performance using key metrics and insights. • Collaborate with internal teams, agencies, and influencers to execute impactful marketing campaigns. Must-Have Skills & Experience • 3+ years of experience in Social Media Management with a D2C brand or digital/creative agency. • Strong content writing skills with the ability to create engaging social media copy and video scripts. • Expertise in content strategy, community management, and influencer marketing. • Hands-on experience with Meta Business Manager, Google Analytics, and other social media analytics tools. • Genuine interest in the health, fitness, and wellness industry with a creative, data-driven approach. Why Join HK Vitals? • Be part of a fast-growing D2C health and wellness brand backed by HealthKart. • Own and shape impactful social media campaigns that strengthen the brand's digital presence. • Thrive in a collaborative, creative, and performance-driven work environment with opportunities for growth.