Assistant Sales Manager

Job description

Job Title **Assistant Manager Retail & B2B Sales (LDC Cables, Lighting, Fans**) Location - Lucknow, Chandigarh Industry - Electrical Wires & Cables, Appliances Job Summary We are looking for a dynamic **Assistant Manager Retail & B2B Sales** to expand the market presence of **LDC Cables, Lighting, Fans** in the **Lucknow** Uttarpradesh and **Chandigarh** Punjab **region**. The candidate will be responsible for developing dealer networks, driving retail sales, and generating business from contractors, electricians, and institutional buyers. **Key Responsibilities** Retail Sales - Develop and manage **dealer and distributor networks** for LDC Cables.**Lighting, Fans** - Increase **secondary sales through retailers and electrical wholesalers**. - Conduct **market visits to strengthen dealer relationships** and ensure product availability. - Implement **promotional activities, dealer engagement programs, and product awareness initiatives**. - Monitor competitor products and pricing in the market. B2B Sales - Generate business from **electrical contractors, builders, and industrial customers**. - Identify opportunities in **commercial, residential, and small project segments**. - Prepare **quotations, negotiate pricing, and close sales deals**. - Maintain strong relationships with **contractors, electricians, and project buyers**. Market Development - Identify and appoint **new dealers and channel partners**. - Support sales targets by **expanding market coverage and customer base**. - Coordinate with internal teams for **order processing, dispatch, and customer service**. - Prepare **sales reports and market feedback** for management. Experience - **5 - 10 years of experience** in sales within the **electrical industry (wires, cables, switches, fans, lighting, etc.)**. - Experience in **retail channel sales and B2B sales** is preferred. - Strong knowledge of the **Delhi / NCR electrical market**. Education - Bachelors degree in **Business Administration, Marketing, Engineering, or related field**. Key Skills - Channel Sales & Dealer Management - Retail & B2B Sales - Market Development - Negotiation & Relationship Management - Target Achievement **Note - Wires and Cable sales experience is required** Interested candidate can also share their CV on **Rakesh.Yadav@finolex.com and Binay\\_kumar@finolex.com**